Sandra Nielsen is based in Berlin and has an interdisciplinary background in Philosophy and Business Administration (B.Sc.) from Copenhagen Business School and Techno-Anthropology (M.Sc.) from Aalborg University Copenhagen. She seeks to establish the basis for meaningful infrastructures by taking a bottom-up approach, making sure all voices are heard and integrated into the making of change.
She is the Co-founder at New Blue which is leading an unconventional path in the industry. With the starting point in waste, New Blue takes a smart approach to garment making. A novel material comes from giving end-life jeans the chance of another life. Endlessly New Blue garments can re-enter the supply chain, giving “raw” material a new meaning while giving jeans a new aesthetic