Mark Melnykowycz is the Application Lead at IDUN Technologies AG. Mark has worked in the academic and industrial research areas in the United States, Switzerland, and Japan on extended projects including biomaterials, smart materials, automotive engineering and various topics within composite materials. His work approach includes a mix of analytical thinking and research methods combined with an artistic flexibility to develop unique solutions.
Mark embraces the lean startup philosophy of developing products and business case iteration combined with user experience testing to build software that fulfil user needs. Currently Mark is developing wearable sensor technologies and story immersion mobile applications using location-based storytelling and augmented reality technology to combine the magic of books with the local environment of the user.