In 2015, José Bastos left a high-flying financial career to become the CEO and co-founder of Knok Healthcare, now known as Knokcare. He wanted to create a better healthcare system for consumers in Portugal, especially busy working parents who could not take time off work to bring their sick children to see the doctor at government clinics. Knock is a mobile platform created to make the doctor/patient relationship personal and bespoke again. Through knok, the patient can call the doctor immediately, wait for his availability or book an appointment.
Bastos graduated in Economics at the University of Porto in 1998. He worked at Sonae SGPS for over eight years, starting out as a financial controller and rising to become Head of Corporate Finance. In 2006, he became the MD of corporate finance firm Change Partners. He then joined as a director at a family investment firm in 2009, before working for Sonae again in 2013.