Aniela Hoitink studied fashion design at the HKU in Utrecht and worked for many years as a fashion designer (Tommy Hilfiger a.o.). In 2004 she founded NEFFA to focus on fashion innovation. Working on the crossover of textile, technology, and microbiology.
Hoitink develops innovative personalized fashion and textile concepts. In 2018 she won the Global Change Award for MycoTEX. MycoTEX develops custom-made clothes made from compostable mushroom roots.