About Wear It Berlin

We are a passionate team of specialists with the mission to redefine what technology can do for our daily life. Together with our clients we are taking the next steps of wearable technology development in both – products and services.

We are also heavily engaged in several projects on European level and help building a whole new industry with textile, electronics and a start up spirit in mind. We have been pioneers of wearable tech and every day we support companies, institutions and individuals on their way of becoming game changers.


Thomas Gnahm
Founder Wear It Berlin
Ioana Puscasu
Head of events
Anish Kakroo
Head of Strategic Partnerships
Layla Mueller
Event Management
Cagla Atar
Customer Success Manager
Weronika Zapedowska
Junior Marketing Manager
Anna Ivanenko
Junior Event Manager
Tatjana Schiller
Research & Strategy

Selected Projects

Elten Smart Shoes

Co-creating the Future of Workwear Elten is a well known and well respected German shoe manufacturer in the field of...
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Safewatch Life Saving Device for SIEMENS

Each year, approximately ten people die on track during maintenance work – in Germany alone! Siemens asked us to develop...
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The world´s first Fashion and Tech party in zero Gravity

Finally fashion tech reached zero gravity! Desperados contacted us to build some unique Berlin lifestyle party LED pieces for their Bass Drop...
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Interactive Ski Suite

Water resistant high tech suite with remote control for E.On Fascination Biathlon. The suit is worn by the former gold...
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Fashion Hack Day – Hackathon

Fashion Hack Day is the world’s first hackathon on fashion and tech, was taking place at Fab Lab in Berlin...
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Smart Materials Fashion Tech Challenge at Munich Fabric Start

Munich Fabric Start is the first of Europe’s leading fabric trade fairs and invited us to host a Fashion Hack...
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Re-FREAM – We give away 1.100.000 € for Artists in Wearable Tech

Wear It Berlin is managing one of three European Hubs that give designers the chance to co-create innovative fashion concepts...
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Mobile World Congress for Deutsche Telekom AG (featuring Mark Zuckerberg)

We helped plan a section of the Mobile World Congress Booth for Deutsche Telekom in Barcelona. We offered interactive fashion...
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Wearables and Fashiontech Show at CeBIT

Wear It Berlin set up and directed the Wearable Tech Show of the “Make Light” initiative of the Federal Ministry...
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Latest News

What is your idea?

We can´t wait to learn about your projects, industry and goals!

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